Your brainchild is our inspiration.
-
One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.
-
Product Sell Sheets are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.
-
See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures
Welcome to eocprint
From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into your dreams.
-
- Tito Colon and David CeelyLittle Shelter has had the privilege of working with Effects Of Color for several years. Robin and her team are an extreme pleasure to work with. They are friendly, professional, fast and accurate. We wouldn’t go anywhere else.
-
Xerox -
Konica
Optimizing User Experience with Your Website
The term “UX” has been thrown around for years, seeming trendy to some and matter-of-fact to others.
But those two little letters should have a big impact on your entire approach to marketing. After all, every business has an ideal “user” in mind and all of them “experience” your brand. That’s the crux of it.
User experience isn’t just essential. It’s everything.
User Experience Defined
UX may be boiled down to a two-letter abbreviation with a seemingly simple definition, but UX really is much more than it seems on the surface.
It’s the act of making your business’s offerings more enjoyable for the user. For a coffee cup manufacturer, improving UX could result in a better handle or keeping a drink hot (or cold) for longer. For a professional printing company, it can be an easier ordering or delivery process.
In marketing, UX focuses heavily on design. Businesses doing it well have streamlined interactions at every intersection between user and brand. (UX is not to be confused with UI, or “User Interface,” which is the visual experience used to interact with a product.)
Make Your Website a User’s Dream
You know what user experience is. Now it’s time to apply it to your business.
Begin your UX revolution on your website. Your company’s site is the linchpin to everything—digital campaigns, social media, print pieces and even billboards.
Marketing materials can’t contain everything, and your website supports all of them with resources, order forms, landing pages and more. Focus on hassle-free ways to complete actions like filling out an interest form, subscribing to a blog or ordering products online.
If you’re working to get customers to complete an action, your design should make it easy and enjoyable to do so.
Here are a few easy places to implement UX design:
- Add call to action buttons with clear language indicating what a user can expect after clicking.
- Intake customer feedback on their experience with your site through routine and regular surveys.
- If you haven’t already, cross-promote your social channels and help customers connect with your brand and site through platforms they frequent.
- Ensure you’ve built your site with responsive web design, including a mobile-optimized theme.
Focusing on user experience is a great way to grow business, as your website will be not only more accessible, but more enjoyable to use as well. Taking these UX lessons to heart is an easy way to boost engagement (and sales)!
